Fruitful Endeavours: Exploring the World of Commercial Fruit Growing in NZ

  • 14 min reading time

New Zealand is a country with a rich agricultural heritage, and one of the cornerstones of our economy is commercial fruit production. With a climate and geography that is ideal for growing a wide range of fruits, New Zealand's orchards and groves produce some of the freshest and most flavourful fruit in the world. From juicy apples and pears to luscious kiwifruit and citrus, New Zealand's commercial fruit growers are dedicated to producing high-quality fruit that is enjoyed both locally and around the globe. In this article, we'll take a closer look at the world of commercial fruit growing in New Zealand. We'll explore the history of this important industry, the different regions where fruit is grown, the most popular fruit crops, and the innovative techniques used by growers to produce the best fruit possible. We'll also examine the challenges faced by commercial fruit growers in New Zealand, such as weather and pest issues, and how they are working to protect the environment through sustainable growing practices. Finally, we'll look at the economic impact of commercial fruit growing in New Zealand, and the future of this thriving industry. Join us as we discover the fruitful endeavours of New Zealand's commercial fruit growers.

A Brief History of Commercial Fruit Production in New Zealand: How It All Began

Commercial fruit production in New Zealand dates back to the early days of European settlement in the mid-19th century. The first fruit trees were planted in the Bay of Islands by Reverend Samuel Marsden in 1819, but it wasn't until the 1850s that commercial fruit growing began in earnest. The first commercial apple orchard was established in Nelson in 1853, and by the late 1800s, fruit growing had become a significant industry throughout the country. In the early days, fruit was primarily grown for local consumption, but as transportation and refrigeration technology improved, New Zealand fruit began to be exported overseas. The introduction of refrigerated shipping in the early 20th century opened up new markets for New Zealand's fruit, particularly in the UK and Europe. By the 1930s, New Zealand had become a major exporter of apples, with the industry centred around Hawke's Bay. Over the years, the New Zealand fruit industry has faced a number of challenges, including competition from other countries, changing market demands, and weather-related issues such as frost and hail. However, through innovation and dedication, New Zealand's commercial fruit growers have continued to produce high-quality fruit that is in demand around the world. Today, New Zealand's commercial fruit industry is a major contributor to the country's economy, generating billions of dollars in export revenue and providing jobs for thousands of people. From its humble beginnings in the 19th century, commercial fruit growing in New Zealand has become a thriving and vital industry that is celebrated both at home and abroad.

Fruit Growing Regions in New Zealand: Where the Best Produce Comes From

New Zealand's temperate climate and fertile soil make it an ideal place for growing fruit. Different regions of the country are known for producing specific types of fruit, and each region has its own unique growing conditions and challenges. Here are some of the major fruit growing regions in New Zealand:

  • Hawke's Bay: Known as the "Fruit Bowl of New Zealand," Hawke's Bay is the largest fruit growing region in the country. It is particularly well-suited for growing apples, with over 80% of New Zealand's apple crop grown in this region. Hawke's Bay is also known for producing stone fruit, such as peaches, nectarines, and apricots, as well as pears.
  • Nelson: Located at the top of the South Island, Nelson is another major apple-growing region, accounting for around 10% of New Zealand's apple production. It is also known for producing kiwifruit, cherries, and berries.
  • Bay of Plenty: The Bay of Plenty is a diverse fruit growing region that is well-suited for a variety of crops, including kiwifruit, avocados, citrus, and feijoas. It is the largest kiwifruit growing region in New Zealand, and also produces a significant amount of avocados for both domestic and international markets.
  • Central Otago: Located in the southern part of the South Island, Central Otago is known for producing high-quality stone fruit, particularly cherries and apricots. It is also one of the few regions in the world where commercial production of wine grapes and summer fruit occurs in close proximity.
  • Northland: Northland is a subtropical region that is well-suited for growing tropical and subtropical fruit, such as kiwifruit, passionfruit, and avocados. It is also known for producing citrus and a variety of berries.

These are just a few of the major fruit growing regions in New Zealand, but there are many other areas throughout the country where fruit is grown. Each region brings its own unique flavours and characteristics to the fruit they produce, and together they contribute to the rich and diverse world of New Zealand's commercial fruit growing industry.

The Most Popular Commercial Fruit Crops in New Zealand: What They Are and How They're Grown

New Zealand's temperate climate and fertile soil make it an ideal place for growing a wide variety of fruit. Here are some of the most popular commercial fruit crops in New Zealand and a brief overview of how they are grown:

  • Apples: New Zealand is one of the world's largest producers of apples, with over 570,000 tonnes grown each year. Apples are typically grown on trees that are pruned to a manageable height, with fruit harvested by hand or with mechanical harvesting equipment. Apple varieties grown in New Zealand include Braeburn, Royal Gala, Fuji, and Jazz.
  • Kiwifruit: Kiwifruit is another major crop in New Zealand, with over 13,000 hectares of kiwifruit orchards throughout the country. Kiwifruit vines grow on trellises and are trained to a specific shape to maximise fruit production. Kiwifruit is harvested by hand and is typically grown in regions with a warm, subtropical climate, such as the Bay of Plenty and Northland.
  • Stone fruit: Stone fruit, such as peaches, nectarines, apricots, and plums, are grown in several regions throughout New Zealand. These fruit trees are typically pruned to a manageable size and are harvested by hand. Stone fruit is known for its sweet and juicy flavour, and is a popular crop for both domestic and international markets.
  • Berries: Strawberries, raspberries, and blackberries are all grown commercially in New Zealand. These crops are typically grown in polytunnels or under shade cloth to protect the fruit from sun damage and pests. Berries are harvested by hand and are known for their sweet, delicate flavour.
  • Grapes: New Zealand is home to several wine-growing regions, including Marlborough, Central Otago, and Hawke's Bay. Grapes are grown on vines that are trained to grow along trellises, and are typically harvested by hand. New Zealand is known for producing high-quality Sauvignon Blanc, Pinot Noir, and Chardonnay wines.

These are just a few of the most popular commercial fruit crops in New Zealand. Each crop requires specific growing conditions and techniques, but all contribute to the rich and diverse world of New Zealand's commercial fruit growing industry.

Innovative Techniques in Commercial Fruit Growing: How Technology is Changing the Game

New Zealand's commercial fruit growers are constantly innovating and exploring new ways to improve their crops and increase their yields. Here are some of the innovative techniques and technologies being used in commercial fruit growing in New Zealand:

  • Precision agriculture: Precision agriculture uses sensors, drones, and other technology to collect data on soil health, water usage, and plant growth. This data is used to optimise crop management, reduce waste, and increase yields. Commercial fruit growers in New Zealand are using precision agriculture techniques to monitor and manage their crops in real time, improving efficiency and sustainability.
  • Controlled environment agriculture: Controlled environment agriculture involves growing crops in a controlled environment, such as a greenhouse or indoor farm. This technique allows growers to control factors like temperature, humidity, and lighting, which can lead to higher yields and better quality produce. Commercial fruit growers in New Zealand are experimenting with controlled environment agriculture to grow crops like strawberries and tomatoes, which traditionally require warm temperatures.
  • Biological control: Biological control involves using natural predators and parasites to control pests and diseases in crops, instead of relying on chemical pesticides. This technique is more sustainable and environmentally friendly than traditional pest control methods, and can also lead to better crop yields. Commercial fruit growers in New Zealand are using biological control techniques to manage pests like thrips and mealybugs, which can damage fruit crops.
  • Genetic modification: Genetic modification involves altering the DNA of a crop to improve its characteristics, such as resistance to pests or tolerance to drought. While genetic modification is a controversial technique, some commercial fruit growers in New Zealand are experimenting with genetically modified crops to improve their yields and resilience.

These are just a few of the innovative techniques and technologies being used in commercial fruit growing in New Zealand. As the industry continues to evolve, it's likely that we'll see even more exciting developments in the future.

The Economic Impact of Commercial Fruit Growing in New Zealand: Creating Jobs and Boosting the Economy

Commercial fruit growing is an important part of the New Zealand economy, contributing significantly to job creation and economic growth. Here are some of the ways in which commercial fruit growing benefits the New Zealand economy:

  • Job creation: Commercial fruit growing creates jobs in both rural and urban areas. In addition to the growers themselves, there are many other jobs in the industry, including packers, processors, truck drivers, and marketers. According to Horticulture New Zealand, the horticulture industry, which includes commercial fruit growing, employs around 60,000 people in New Zealand.
  • Exports: New Zealand is known for its high-quality produce, and commercial fruit growers play an important role in the country's export market. According to Statistics New Zealand, the value of horticultural exports, including fruit, reached NZ$6.2 billion in the year to June 2021. Apples, kiwifruit, and avocados are among the top fruit exports from New Zealand.
  • Regional development: Commercial fruit growing is an important industry in many regions of New Zealand, providing economic opportunities and supporting local communities. For example, the Hawke's Bay region is known for its apple and pear orchards, while the Bay of Plenty is a major producer of kiwifruit. The industry provides a significant source of income and employment for many people in these regions.
  • Innovation and technology: Commercial fruit growers in New Zealand are at the forefront of innovation and technology, developing new varieties of fruit and using cutting-edge techniques to improve crop yields and quality. This innovation not only benefits the growers themselves, but also creates opportunities for research and development, as well as technology transfer to other industries.

Exporting New Zealand's Fruit: How It Gets from the Orchard to Table

New Zealand is known for its high-quality fruit, which is in demand around the world. In order to get that fruit from the orchard to tables around the globe, there are several key steps involved:

  • Harvesting: The first step in getting fruit from the orchard to the market is harvesting. This is typically done by hand or with the help of machinery, depending on the type of fruit and the scale of the operation. It's important to harvest the fruit at the right time to ensure the best flavour and quality.
  • Sorting and grading: Once the fruit has been harvested, it's sorted and graded to ensure that only the best quality fruit is sent to market. This is done using machines that can sort the fruit by size, colour, and other factors.
  • Packaging: After the fruit has been sorted and graded, it's packaged for transport. This typically involves placing the fruit in trays or containers that are designed to protect the fruit during transit. The packaging may also include branding and labelling to help identify the fruit and its origin.
  • Transport: Getting the fruit from New Zealand to markets around the world typically involves several modes of transportation, including trucks, ships, and airplanes. The fruit may be transported directly to its destination or may be stored in warehouses or other facilities before being shipped to its final destination.
  • Marketing: Once the fruit has arrived at its destination, it needs to be marketed to consumers. This may involve working with retailers, wholesalers, or distributors to get the fruit into stores and restaurants. Marketing may also involve advertising and promotional activities to raise awareness of the fruit and its unique qualities.

Exporting New Zealand's fruit is a complex process that involves many different steps and stakeholders. From the growers who cultivate the fruit to the marketers who help promote it, everyone involved in the industry plays a crucial role in getting high-quality New Zealand fruit onto tables around the world.

The Future of Commercial Fruit Growing in New Zealand: What's Ahead for This Thriving Industry

New Zealand's commercial fruit growing industry has come a long way since its early days. Today, it's a thriving sector that contributes billions of dollars to the economy and provides jobs for thousands of people. But what does the future hold for this important industry? Here are some potential trends and developments to watch for:

  • Increasing demand for organic and sustainably grown fruit: As consumers become more concerned about the environment and the health impact of their food choices, there is likely to be growing demand for organic and sustainably grown fruit. This could create opportunities for New Zealand growers who are already using sustainable practices, or who are willing to adopt them.
  • Greater use of technology: The use of technology in commercial fruit growing is already on the rise, but it's likely to become even more important in the future. This could include the use of drones for crop monitoring, AI for predicting weather patterns, and robotics for harvesting.
  • Climate change impacts: Climate change is expected to have a significant impact on the fruit growing industry, both in New Zealand and around the world. This could lead to changes in growing practices, the development of new varieties that are more resistant to extreme weather, and the need for new infrastructure to adapt to changing conditions.
  • Increasing global competition: New Zealand's fruit growers face competition from other countries that are also producing high-quality fruit. To remain competitive, growers may need to focus on developing new varieties, improving growing practices, and finding new markets for their products.
  • Growing consumer interest in unique and exotic fruit: As consumers become more adventurous in their food choices, there may be opportunities for New Zealand growers to develop new markets for unique and exotic fruit varieties. This could include fruits that are native to New Zealand, such as feijoa and tamarillo, as well as other exotic fruits that are well-suited to the country's climate.

The future of commercial fruit growing in New Zealand looks bright, with many opportunities for growth and innovation. By staying ahead of trends and adopting new technologies and practices, growers can continue to thrive in this dynamic and important industry.

In conclusion, commercial fruit growing is a vital industry in New Zealand, contributing significantly to the economy and providing jobs for thousands of people. From its humble beginnings to its current status as a major player in the global fruit market, New Zealand's fruit growers have worked hard to develop innovative techniques and sustainable practices that help them produce some of the world's finest fruit. Looking to the future, the industry faces challenges such as climate change and increasing competition, but there are also opportunities for growth and innovation. As consumers become more interested in sustainably grown and unique fruit varieties, New Zealand growers have the potential to lead the way in meeting these demands. With a commitment to sustainable practices, innovation, and adaptation, the commercial fruit growing industry in New Zealand is well positioned to continue its success for many years to come.


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